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Good Domain Names Today? Many are ‘Verbified’
Posted on May 13, 2012 in Blog, Marketing, Publicity
Need to brainstorm good domain names for a Website? It’s about as tough as naming a baby! But why not do what ChubbyBrain.com discovered works well: 7 percent of new online business startups just “verbify” their domain names. Meaning, they choose a word that sums up the business model, but tweak it by adding a snappy suffix...
Read MoreWhat Is a Copywriter? Depends On Who You Ask…
Posted on May 3, 2012 in Blog, Content Ideas, Marketing, Publicity, SEO Writing
When I tell people I’m an online copywriter, few seem to understand what that means. Thinking it might help, I alternately describe myself as an online marketing consultant or public relations specialist. It doesn’t much matter though. People still look at me with thinly veiled bewilderment. The “what I do” mystery is so...
Read MoreBrainstorming Exercise for the Aspiring Ebook Writer
Posted on Apr 27, 2012 in Blog, Content Ideas, Ebook Tips, Publicity
Considering a turn as an ebook writer and self-publishing a book? If so, have you cleared out the mental cobwebs to identify your best ebook themes? There’s easily a mini universe of money-making ideas at your disposal. Right now, they’re just trapped inside your mind! Perhaps you’ve never thought about it, but you’re...
Read MoreGoogle Algorithm Updates – Making or Breaking Your Web Traffic?
Posted on Apr 18, 2012 in Blog, Content Ideas, Link Building, SEO Writing
The evolution of Google Search continues, with the top search engine service announcing it made 50 algorithm changes in March. If you rely on Google to send Web traffic to your blog or site, you’ll want to manage your content marketing efforts against several of its tweaks. Note, not every algorithm change impacts search engine marketing;...
Read MoreGet Backlinks: Easy Link Love, Strong and Free
Posted on Apr 9, 2012 in Blog, Content Ideas, Link Building, SEO Writing
A great way to get backlinks — strong, free backlinks — begins with using Alexa.com. A leading Web information company, Alexa is a veritable goldmine for this and other useful search engine marketing intel. It’s great for understanding loads about your Web traffic, and tops for researching your competitors’ keywords. But...
Read MoreGoogle De-indexing Threat Drives Safer Linkbuilding Methods
Posted on Mar 28, 2012 in Blog, Content Ideas, Link Building, Marketing
In its continuing effort to improve the quality of content shown to searchers, Google recently de-indexed a plethora of websites associated with several high-profile linkbuilding services such as Build My Rank, LinkVana, and LinkVine. Are you familiar with the issue — and how to fix it or avoid it?… The many Web publishers who paid to...
Read MoreWrite Web Content Like a Semantic Search (LSI) Ninja
Posted on Mar 20, 2012 in Blog, Link Building, Marketing, SEO Writing
Matt Cutts, the top spam assassin at Google, could just tell us how we’ll have to adapt our Web content writing. But then, he’d probably have to kill us . . . Meaning: The online marketing and SEO communities are atwitter, anticipating an announcement by Cutts about another high-impact algorithm update. How the GoogleBot evaluates and...
Read MoreHow to Sell an Ebook in 6 Mega Ebook Stores (and Beyond)
Posted on Mar 17, 2012 in Blog, Ebook Tips, Marketing, Publicity
You plan to sell an ebook, but you’ve hit a wall. Actually, every ebook writer encounters the same dilemma: How to format an ebook to sell in the vast, digital bookstore world? Plus, a related puzzle: Should you focus on self-publishing on Amazon, in Apple’s iBookstore, or one of the other booming ebook markets?… Well, here’s...
Read More10 Free Marketing Ideas for Self-Published Authors
Posted on Mar 12, 2012 in Blog, Ebook Tips, Marketing, Publicity
Did you write an e-book or traditional book, and now need inexpensive ideas for marketing it? Guest blogger Kathryn Jones, author of “Conquering your Goliaths—A Parable of the Five Stones,” offers great marketing ideas for self-publishing a book on a budget. Your manuscript is in its final stages, and you’re wondering how best to market...
Read More6 Super Bowl Ads That Scored Like Giants
Posted on Feb 6, 2012 in Blog, Marketing, Publicity
Congrats to the New York Giants, and to the brands advertising in Super Bowl 46. Marketers paid a hefty $3.5 million to air a 30-second Super Bowl ad this year. With an audience of about 100 million viewers — plus the viral marketing legs the videos are getting online — these commercials will likely be worth their super expense. In a...
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