Posted on Nov 15, 2011 in Blog, Content Ideas, Link Building, Marketing, SEO Writing
Free blog tools are everywhere, but some are disappointing or too complex to install. Luckily, some freebies are sheer genius. They may be free, but to busy online writers, they’re worth their weight in gold — and a snap to start using. To take the puzzle-work out of blogging, here’s a list of eight free blog tools, each a best...
Read MorePosted on Nov 10, 2011 in Blog, Content Ideas, Marketing, Publicity
Like the idea of discovering a new blog community? If you’re a fashion fan or a fashion writer needing to research fashion trends, click over to Bloglovin. It’s a great place to subscribe to fashion blogs, style sites, and more. If you need fashion marketing or fashion writing inspiration, you’ll definitely find it there. Note,...
Read MorePosted on Nov 8, 2011 in Blog, Ebook Tips, Marketing
They’re like characters from a cyberpunk novel — schemers who’re out to beat “the man” — any man. Even the “little guy.” They’re Internet entrepreneurs who make stealth moves in the online marketing underground. They’re a frenetic bunch, like punk rockers thrashing around the dark corners...
Read MorePosted on Nov 6, 2011 in Blog, Content Ideas, Ebook Tips, Marketing, SEO Writing
Google keeps its formula for ranking Web pages pretty much a secret, but one point is coming through loud and clear: Regularly update your website / blog with original, high quality content. Web publishers who ascribe to Google’s goal of upping the quality of information on its search engine are rewarded. The prize: higher rankings on the...
Read MorePosted on Oct 31, 2011 in Blog, Content Ideas, Link Building, Marketing, SEO Writing
This blog post is Part 4 of a five-part series titled Marketing a Business Online. Links to other articles in the series are at the end. Are you a blog writer promoting a small business online? Is your commitment to blogging sometimes tough to keep? Most people are excited to start a blog, particularly if they’re blogging for business. But...
Read MorePosted on Oct 21, 2011 in Blog, Link Building, Marketing, SEO Writing
This is Part 3 in a five-part series on Marketing a Business Online. You’ll find links to other blog posts in the series at the end. Are you familiar with that best-selling relationship book from 1992, Men Are from Mars, Women Are from Venus? It reminds me of online marketing, the dichotomy between copywriters and Web designers. It’s...
Read MorePosted on Oct 14, 2011 in Blog, Link Building, Marketing, SEO Writing
Search engine optimization (SEO) — Learning this set of techniques designed to increase Web traffic is the most challenging aspect of online marketing. What makes SEO so tough to learn? Well, the compelling infographic (below) by BloggingPro illustrates it best . . . Does it show SEO techniques that you’ve avoided implementing for your...
Read MorePosted on Oct 6, 2011 in Blog, Content Ideas, Marketing
Are you curating content? It’s a wonderful alternative to blogging, and it’s a fairly simple process, too… I emphasize fairly because content curation involves publishing a best-in-class roundup of blog posts, videos, etc. — the true gems pertaining to your topic. But if what you share isn’t consistently top-notch,...
Read MorePosted on Sep 30, 2011 in Blog, Ebook Tips, Marketing, SEO Writing
As an e-book ghostwriter and copywriter, one of my favorite projects is one from years ago on hypnosis and hypnotherapy training. More than mere stage entertainment, hypnosis is used to relax, influence and motivate. It’s also used to cure everything from pain and obesity to a range of traumas. In addition to the list of uses for hypnosis,...
Read MorePosted on Sep 24, 2011 in Blog, Content Ideas, Link Building, Marketing
Content is still king, even when it’s repackaged. In this case, it’s content curation, a word too new to be found in any dictionary. Yet, content curation continues to rise in popularity, considered an art by Internet marketing strategists. Like an executive in charge of selecting art for a gallery, the content curator’s...
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