Blogging for business is among the best marketing tactics any company, consultant or entrepreneur can deploy. If you currently have a website that needs more small business SEO firepower, it will work harder when blog publishing is added to the mix.
Your business will become more visible on the search engines, more capable of attracting quality traffic and sales leads.Small Business SEO
Whether you’re new at blogging for business or simply seek ways to make your existing blog work harder, try these best practices and tools to increase your online sales.
Tips & Tools
- Devise a Content Strategy
Blogging for business involves publishing useful insights relative to the products or services you offer. You’re a subject matter expert who generously shares your knowledge to help your target audience.
So, what do they likely want to learn? Take inventory of everything you know about what you sell. (Note: You might eventually expand on some of these by creating an e-course, special report or slide presentation.)
- Make a List of Blog Topics
Use the above to inspire your initial list of blog topics, but don’t stop there! Additional ideas for blog content can be derived from a number of sources.
Think of business conversations you’ve had, and even business challenges you’ve had to surmount. Surf the Internet to glean ideas from other blogs and forums.
TV shows and industry magazines can inspire ways to present your ideas more creatively and memorably. After brainstorming, refine your list to the topics you feel most enthusiastic about sharing.
- Create an Editorial Calendar
It isn’t easy to regularly update a blog, so do some advance work: brainstorm your editorial calendar at least a month or two out.
Get others in your company to share or alternate responsibility for creating blog posts. Blogging for business can become too time-consuming for one person.
If you’re a solo entrepreneur, get a good freelance writer to help. You can invite guest bloggers to contribute to your site, too.
- Conduct Keyword Research
Along with publishing relevant topics, effective use of keywords is the lifeblood of any business blogging effort. How well you write your keywords into various blog posts heavily influences how much more traffic your site will attract.
Use this free Google tool to identify (and periodically update) your targeted keyword phrases: Google Keyword Tool.
Choose relevant keywords that have moderately-high to very high search volume each month. This is a powerful small business SEO tool, one well worth bookmarking!
- Decide a Context for Using Keywords in Blog Posts
The number of times you write a keyword into each blog article matters. This keyword repetition tells the search engines bots what you’re writing about the most.
Your commitment to using (but not abusing) your chosen keywords helps search engines prioritize your blog conversation.
You’ll rank higher on the search results pages for the phrases you write the most. This means that more people doing searches for these terms will discover your site.
- Keyword Writing Rule of Thumb
When blogging for business, focus on repeating no more than two of your chosen terms per blog entry. (You “can” use more than 2 keywords per article, but it makes the writing process more laborious.)
Blog traffic magic is unleashed when you repeat your keywords: in the title, several times in the text, as subheadings, and as a link to other pages on your site.
Ensure that your keywords amount to 2 – 5% of your total word count. The longer the article, the more opportunities you have to (sensibly) repeat your keywords.
- Respond to Blog Traffic Patterns
Google also makes available another free tool that will assist your small business SEO goals. Establish a free Google Analytics account.
This provides you a daily list of search terms that your blog visitors typed into Google to find your site.
Where you notice strong demand for certain topics, strategize some new content around it. And consider improving any low-traffic posts you notice.
- Create Good Inbound Links
This bit of small business SEO insight is worth its weight in gold . . . The more “quality” links that lead to your blog posts, the more visible they’ll become on search engines.
So get out there, create several links leading to your blog entries. Ways to do this: comment on sites related to your blog topic; place your blog links in forums you participate in; social bookmark your blog entries; link to your blog posts from social media sites; create SEO press releases that link to your posts.
- Content Is King
The more blog content you publish, the more opportunities you create for potential customers to discover your products or services.
This is why the Internet marketing community loves the motto Content Is King. This, indeed, is why blogging is such a powerful small business SEO tool.
Said another way, increase the frequency of updating your blog to increase your site traffic and sales leads.
Implement these 9 blogging practices to build your small business SEO muscle. You’ll realize more quality inbound traffic to you website and increase your conversion rates, too.
This is how blogging for business triggers more requests for information, downloads, and email registrations. It’s an effective way to become more discoverable online and connect with many new customers.
Do you have blogging for business tips to share? Leave a comment letting us know what works!